Last year, Czech cycling tech company Posedla launched the world’s first 3D-printed saddle that is fully customized to match a rider’s individual needs and sit bones. This unique saddle named Joyseat has already found a devoted following in 20 markets in Europe, North America, Australia, and Asia. The award-winning company attracted investments from Josef Prusa — a 3D printing pioneer—and in 2023, aspires to accelerate its growth and boost its presence on global markets with a brand-new advertising spot.
The only thing the Czech cycling tech company Posedla needs to create a made-to-measure saddle is a rider’s sit bones imprint and ride preferences. They spent two years developing an algorithm that transforms this data into customized saddles on an industrial 3D printer. Customers can place orders from the comfort of their homes. The patent pending Joyseat structure allows for individual parts of the saddle to be made to different stiffnesses to match the individual needs and sit bones of each rider.
“We managed to break the mold of assembly-line production of saddles by taking full advantage of industrial 3D printing with Multi Jet Fusion technology. We are driven by positive feedback from our customers who appreciate comfort and welcome the possibility of finally having a fully customized saddle,” explains Martin Ripa, co-founder of Posedla. Costing €490, the saddle and each of its components are produced in the Czech Republic, the heart of Europe. Hundreds of bikers from 20 countries from all four corners of the globe have ordered this revolutionary product since its launch last May, main thanks to word of mouth.
Posedla wants to spread the joy of riding among professional and recreational riders alike. Their new advert, intended to help them expand on international markets, is also imbued with this theme of pleasure. “We come from North Bohemia and we make our saddles there. Local production is a matter of the heart and that’s why you’ll see the beauties of Czech Switzerland on the spot. But we did also spend some time daring around the foot of the Grossglockner in Austria,” says the other co-founder Jiri Duzar. The spot will also feature other local cycling brands: Czech bikes Repete and Slovak clothing Isadore.
Created by production company Boogiefilms from Prague, the spot was directed and edited by Martin Smékal, author of renowned outdoor documentary movies.
The first online screening will take place on Wednesday, February 8th, 2023 at noon CET.
Posedla is an official supplier of L’Etape Czech Republic by Tour de France and partner of two UCI continental teams: ATT Investments from the Czech Republic and RRK Pierre Baguette Benzinol from Slovakia directed by Juraj Sagan (ex. Total Energies, Bora-Hansgrohe). Posedla is planning to widen its current product range of saddles and cycling cosmetics with other products related to other bike contact points. First-test riders have already tried an MTB grip prototype which should appear on the market in the coming months.
About Posedla:
Posedla was founded by two friends and passionate cyclists from the Czech Republic Martin Ripa and Jiri Duzar who were dissatisfied with the level of comfort their old saddles provided. Posedla was among Czech TOP innovators for 2022. They were also featured in Best Bike & Gear Awards for 2022 in the prestigious American magazine Bike Rumor or the Tech of the Week by road. cc. The idea attracted the attention of Josef Prusa, a Czech billionaire, and 3D printing guru, who invited Posedla to participate in his accelerator program PrusaLab. Posedla’s headquarters and production site are situated in the Czech Republic, the heart of Europe.
New advertising spot:
- Director’s cut 90s: LINK (premiere February 8th, 2023 at 12 p.m. CET)
source: Posedla
