The Czech technological start-up company Retailys.com completed with success the first round of their funding campaign and collected CZK 8.75 million (USD 400.000) from investors through the issue of convertible bonds.
Retailys.com launched their activities as late as in 2017, however, since that time, it has helped dozens of Czech and foreign based companies with their expansion to foreign markets. The heart of the project is the development of a cloud multi-channel system Retailys that makes it possible for etailers to sell their goods online worldwide using a centralised management of international sale channels that may include standard e-shops (in different languages or currencies), global marketplaces (such as Amazon or eBay) or social networks. All sale channels, product inventory, stock availability and orders are processed by Retailys from a single dashboard in one administration. Using the Retailys system, companies save time necessary for the management of online activities and more sale channels make it possible for them to increase sales of goods and earnings, too.
The company is active abroad, too. This year, the company joined the CzechAccelerator programme organised by the government agency CzechInvest sending its representative to a several-month stay in Asia, finally opening its branch office in Singapore. As well, CzechInvest made it possible for the company to present its project to Asian investors in programme CzechMatch and to present the company at the prestigious start-up event Unbound at London, i.e. in the city where Retailys has its second foreign based branch office. Since several recent months, Retailys has succeeded to establish contacts with important worldwide e-commerce partner companies and it has found its first foreign users.
Having analysed available options, the Retailys.com s.r.o. team decided to get external capital for the development of their project by means of the issue of convertible investment certificates issued on the Fundlift.cz platform. As early as during the first day of the campaign, the company succeeded to collect CZK 1 million (USD 50.000) and the target investment amount of CZK 3.5 million (USD 170.000) was collected in the first campaign week. Thanks to considerable interest on the part of investors, the campaign amount was finally increased to CZK 8.75 million (USD 400.000) and despite it, it has not satisfied interest of all investors who wanted to join the investment project. “The Retailys.com s.r.o. again confirmed that a good team offering an innovative product can address investors even in early phases of the project development. What is sure to have helped Retailys is the fact that their product has been developed since the very beginning as a global one and the company had foreign based companies and clients. As to the overall investment amount, the Retailys campaign ranked among the largest crowdfunding campaigns in the Czech Republic and, from the point of view of start-up, it is the biggest transaction of this kind,” added Radek Musil, CEO of the investment-crowdfunding platform Fundlift.cz that was used to offer the investment certificates to investors.
“The investment will make it possible for us to accelerate the development of our product and build up a network of partner agencies who will present and sell our product in Europe and Asia”, says Petr Heller, CEO of Retailys.com s.r.o. Thanks to the Retailys system, the e-commerce segment enters another revolutionary phase where small and medium sized companies have finally got an opportunity for easy worldwide expansion. The company expects that the gross merchandise value of the Retailsys.com system will rise to several hundreds of millions of CZK (dozens of millions of USD).